2003 Cattle Feeders Annual
The Cover
     "Beef. It's What's for Dinner."  That tag line has enticed millions of people to enjoy a succulent steak at mealtime and millions have heeded.  both here in the United States and overseas, beef continues to offer consumers the best in dining pleasure.  Through the $1-per-head beef check-off, consumers worldwide have received the message that beef is not only nutritious and healthful, but that it satisfied the hunger in a way no other meat product can match.  This photo, courtesy of the beef checkoff, shows the end result of cattlemen's efforts to produce cattle that can produce a beef product everyone can enjoy, because somehow, nothing satisfies like beef.

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